Third Eye is honored to be part of the new Navy PRoject pop up in Cleveland. Read about it on EcoWatch this week! Here are the highlights..
"As Americans, we spend an alarming amount of money on new clothes every year. But what if there was a way to recycle our clothes and cut down on clothing waste in a major way? The answer lies in vintage and up-cycled clothing.
By offering a pop-up shop curated with vintage luxury items, owner and Cleveland native Mary Peffer is working to bring sustainability to the consumer level. Peffer’s shop, NAVY Project is a sub-project of her LA-based public relations firm, Navy PR. I caught up with Peffer to discuss the roots of this innovative project and its deep connection to sustainability.
AL: What is the pop-up shop all about?
MP: The PRoject is a division of our PR company NAVYPR based in LA. We wanted to bring our appreciation for luxury vintage to emerging markets at an accessible price point.
The Detroit storefront is the temporary home to classic androgynous runway trends rooted within rare vintage garments. Apparel within the 600 sq. ft. shop is not gender specific and is priced under $100.
The store also exhibits and sells artwork by Brooklyn Shop Third Eye designer and musician Savannah King, Cleveland/New York illustrator Deanna First and digital photographic print work by New York artist and former Cleveland resident Susan Greenspan.
AL: What led you to base this project in your hometown of Cleveland?
MP: I lived in Cleveland for 18 years. It’s a city that’s always been heavy in music, art, and fashion culture. Being surrounded by that in my formative years my sister-in-law, Melinda, and I naturally looked to the city to launch the PRoject, but it really clicked for us when Cleveland became the center of national news stories with LeBron James confirming a move back to Cleveland, The Gay Games hosted for the first time in the city, and the Republican National Convention slated for later in the year. We want to do all we can to keep the momentum of this amazing city moving forward.
AL: How do you think sustainability can be applied to the world of fashion and retail?
MP: I think it’s great when you see a company really investing in the education and practice of sustainability. When I worked at Yves Saint Laurent I was the leader for Corporate Social Responsibility measurement and education on the U.S. side. I realized during that time, most individuals want to help wherever they can, they just need the proper resources and guidance on how to contribute and understand impact at a micro level. Education is key.
Melinda and I read recently, “the average American throws away more than 68 pounds of textiles per year. We’re not talking about clothing being donated to charity shops or sold to consignment stores, that 68 pounds of clothing is going directly into landfills.”
AL: Do you have any advice or recommendations for our readers on ways to live more sustainably?
MP: Don’t get overwhelmed. Doing right by the Earth doesn’t have to mean compromising your lifestyle. Start small, look for products free of harmful chemicals and toxins and made of natural fibers. Pro tip: shop local, they often offer earth-friendly reusable shopping bags that can double as a grocery bag or gym tote.
If you’re in the Cleveland area, check out Peffer’s unique shop at 6602 Detroit Ave. in the Gordon Square Arts District. Keep updated on the latest happenings by following @navypr and look out for future NAVY Project pop-up shops in cities across the country.